KRIZH - RETAIL Architect & Designer KRIZH - RETAIL Architect & Designer

Retail News Flash vom 6.7.2023

News aus dem Handel – fachkundig kommentiert

English short version:
Good news for the forests and the climate, bad news for the DHL Group: advertising mail is to disappear from household letterboxes: Deutsche Post wants to discontinue the brochure bundle „Einkauf aktuell“. The reason for this is increased costs, for example for paper and energy, the Bonn-based DHL Group announced on Monday. The product will be phased out on 1 April 2024.Since 2003, the bundle of brochures has been delivered to up to 18 million households on Saturdays.REWE issued an almost identical announcement a week earlier and is celebrating its decision with a major advertising campaign.The DIY chain Obi has already stopped distributing advertising brochures since October 2022. The fact is 3 things: consumers are less and less interested in the brochures because they are interchangeable, boring and no longer up-to-date and furthermore, the production costs have risen immensely in the last 2 years and the companies have looked for other advertising channels that are cheaper and, above all, more up-to-date.28 billion printed advertising brochures would be distributed unsolicited into German letterboxes every year.

The european retail ( EU 27) reached around 2,83 billion Euro in 2022 which is an increase by 6,5% compared to the year before.The highest increase were seen in the more eastern countries of the EU, led by Slovakia (+23%), Bulgaria (+19,4%). This is mainly driven by the high inflation rates as well. Compared to this image, Scandinavia grew way less. Finnland only grew by 3% and Denmark only 0,5%
Shein plans to go public in New York, so sources say. This could mean the biggest chinese public offering in the USA since Didi Global in 2021.

New Aquazzura Bond Street Boutique is open. The new location houses all of the Florence-based brand’s collections – shoes, jewelry, and the still-new bags and home ware lines.The store’s design was created by Edgardo Osorio – the creative director and founder of the Aquazzura brand – and implemented by Dutch artist and interior designer Marie-Anne Oudejans. For the interior design, they chose a Mediterranean-inspired color palette tied together by the brand’s signature stripe motif. Each of the three floors features a distinct color scheme with hand-painted decorations – Aquazzura is presented as a lifestyle brand with its expanded product range. Textiles, porcelain, modern table accessories are all made in Italy and hint at Osorio’s passion for interior design and table art.He has a long history with London, having trained at both the London College of Fashion and Central Saint Martins.“
The interior design is minimalist, bright and understated, with the Burberry pieces given prominence and impact.The store offers a comprehensive shopping experience and houses men’s and women’s fashion, eyewear, footwear and accessories. There is a strong focus on leather goods as well as a brand new VIP area.The location at 21-23 New Bond Street marks the launch of new creative director Daniel Lee who, with CEO Jonathan Akeroyd, is ushering in a new era for the company. Commenting on the reopening, Jonathan Akeroyd said the store “showcases our beautifully crafted products in a luxurious environment that connects our customers to our brand and our unique heritage.Foot traffic is increasing on Bond Street and the world’s biggest luxury brands are relocating or expanding their existing locations, so the timing of the label’s reopening is well timed.
„““Kim Kardashian’s underwear label Skims is set to open its first brick-and-mortar stores next year, with plans for retail expansion in the U.S. and abroad.
Skims will open its first flagship store in Los Angeles in the first half of 2024, followed by a second opening in New York. The 460-square-foot Los Angeles store will be located in West Hollywood on Sunset Boulevard near streetwear stores like Supreme and Kith.
According to Skims co-founder and CEO, „“You want to see a Skims store anywhere in the world that has an Apple store or a Nike store in a few years.““ Skims began as a direct-to-consumer business in 2019, but has since moved into physical retail through relationships with department stores such as Nordstrom Inc. and Saks Fifth Avenue. In recent months, Skims has opened temporary pop-ups in locations such as London department store Selfridges and Rockefeller Center in New York.
The company is also considering international flagship stores after testing in cities such as Paris and Hong Kong. 20% of Skims‘ online store customers come from abroad.
Skims expects to generate net sales of about $750 million in 2024, up from nearly $500 million last year. This year, the business has grown 75% year-over-year, according to co-founder and CEO Grede.
Skims was last valued at $3.2 billion in a 2022 funding round, bringing its total funding now to nearly $400 million. Investors include hedge fund Lone Pine Capital and venture firms Thrive Capital and Imaginary Ventures. „““
„Swarovski opens first optical store.
The newly opened Swarovski Optik Shop is located in the Swarovski Crystal Worlds in Wattens, Austria, a combination of park and museum. A clay wall, stones from a nearby quarry or a striking rootstock bring nature into the interior, while the roof of the new Swarovski store is lavishly planted with native plants such as ivy, wild vine, hops and grasses. The entire range of binoculars and telescopes is presented in an area of around 50 sq m, as well as practical and well thought-out accessories and the company’s own clothing line. In a cozy lounge area visitors:inside can come to rest and enjoy impressive views of the Tyrolean mountains. See the unseen’ is also the motto outside the store. Another attraction is the Swarovski Optik Mex e-bike, where visitors can easily test a wide range of remote optics directly on site.
“We have been working consistently for many years on expanding our sales channels for our end customers as part of our forward integration. The opening of the world’s first Swarovski Optical Store is now the next major milestone,” said Carina Schiestl-Swarovski, Chairwoman of the Advisory Board at Swarovski Optik.“
„““On has had a store in Williamsburg in Brooklyn NYC since June 30, the fourth retail location in the U.S. and the 23rd worldwide. Additional openings are planned in Miami, Chicago, Austin and Portland, Oregon, home to On’s North American headquarters. The 3,625-square-foot retail space will showcase their latest footwear and apparel innovations, in areas centered around running, outdoor. The new Williamsburg store combines design elements found in all of the brand’s existing stores with local details tailored to Williamsburg’s vibrant culture, the brand explains.
The store’s exterior consists of a black-painted brick façade; inside, the walls are painted blue and feature tall blue mirrors to give the intimate space an expansive feel and symbolize the limitless possibilities New York offers, the brand says. On the second floor more than 1,400 square feet of community. In addition, the store will also host weekly running meetings.
Since its founding in 2010, On has become one of the fastest growing sportswear brands in the world. For the first quarter of 2023, On reported record net sales and a year-over-year growth rate of more than 78 percent globally, with nearly 92 percent growth in the Americas. „““
Way out in front is Netflix. IN West Hollywood, you can now go from screen to table for a 25 dollar reservation fee Netflix is linking streaming with the trend of eating and drinking somewhere else. on 30.6. the company opened its first restaurant in Los Angelos as a POp Up. Called Netflix Bites, it serves dishes from its various cooking documentaries like Chef’s Table or Iron Chef … What exactly the tasting menu will include is not yet known. Nor is it known when the pop-up restaurant will close again.

Dior is CRUISING around on the Seine with a boat and offers a 2hours treatment for EUR 680.
You can rent a Barbie House which was especially created before the movie premiere of BARBIE for maximum 2 people on 2 nights.

„Another promotional event that went wrong. 300 were expected, 1200 came.
On Saturday, a promotion with gaming stars like elotrix““, „“Abugoku9999″“ or „“HamadLoco““ at Edeka Dirnberger at the main station in Regensburg got completely out of control. Children were pushed against walls by crowds of fans. .The reason: a disdainful advertising campaign for O Geeze chocolate. Hamad El Loco (270,000 followers on Twitch) was there for the promotion, as were his Twitch colleagues „“elotrix““ (1.6 million followers on Twitch), „“Abugoku9999″“ (444,000 followers) and „“ xrohat““ (862,000 followers).
Super Mario becomes Super Oreo: The cult biscuits will soon be available in the USA in a limited edition with the Nintendo plumber. The pre-order of the „Oreo x Super Mario“ cookies is now open for $4.99 in the Oreo Store. They will then be available in retail stores across the US from 10 July. It is not yet known whether the Mario biscuits will also make it to Germany. Oreo manufacturer Mondelez is combining the special edition with a clever competition that ties in with the successful Mario film. For the Mario cookies are available in 16 designs, which are randomly placed in the packs.