We are an international power house for ideas and concepts for commercial and retail projects
combining architecture, design, art and music in a very professional, consistent and tasteful way.
Heidemarie Kriz is an architect and retail designer with more than 25 years of experience in creating impactful brand environments at the point of sale. She has worked with renowned international brands such as Levi’s, Nike, Palmers, Apple, and Humanic, developing integrated store concepts where space, atmosphere, design, and brand strategy align to create compelling retail experiences.
With her team, she delivers customized solutions for physical retail spaces – from spatial layouts and furniture design to color concepts and emotional brand storytelling. Her strength lies in her intuitive understanding of materials, trends, and customer behavior. Thanks to her interdisciplinary background in architecture, design, art, and music, she creates spaces that resonate – commercially and emotionally.
Based in Vienna, she designs innovative retail concepts, whether for new store rollouts or targeted refresh projects, always focused on boosting customer engagement and business performance.
She is also the founder of Point of Sale Doctor® – a hybrid consulting tool (online and on-site) designed to help existing retail spaces unlock their full potential. The goal: increase foot traffic, enhance in-store quality, and drive sales – even with limited budgets.
In 2025, Heidemarie Kriz was named a Top Retail Expert 2025 by RETHINK Retail (USA) -a prestigious international recognition highlighting her outstanding expertise in retail design, brand experience, and customer engagement at the point of sale.
