Retail Walks – Experiencing Retail Concepts with all Senses
Retail Walks are curated store tours through selected urban districts hands-on, inspiring, and focused on current trends in brick-and-mortar retail. Together with industry professionals, we visit innovative store formats, outstanding craft businesses, and unique retail concepts that demonstrate how physical retail can be more than just a point of sale.
Key topics include atmosphere, spatial design, customer flow, material usage, and the interplay between brand and space. These walks are a source of inspiration for retailers, developers, architects, designers, and anyone interested in future-proof retail solutions.
Each Retail Walk is tailored to a specific audience and theme – from store refresh and sustainability to sensory brand experiences. The goal is to observe, engage, and learn from real-life best practices that offer new perspectives and practical insights.
Retail Walks are not sightseeing – they are immersive, real-space learning experiences.
Retail Walks are offered in both German and English.
Vienna Edition with Roman Schwarzenecker
Between Tradition and Innovation: Exploring the Future of Retail in Vienna
Vienna reflects the spirit of retail rooted in tradition, reimagined with innovation, and constantly evolving. Along its elegant shopping streets, global brands meet bold, trend-setting concepts that redefine the urban shopping experience.
Join internationally recognized retail design expert Heidemarie Kriz and retail strategist Roman Schwarzenecker as they uncover what drives successful stores today. While Kriz focuses on store design, visual storytelling, and multisensory experiences, Schwarzenecker brings in data-driven insights, footfall analyses, and market context from Vienna’s retail landscape.
From concept stores and pop-ups to heritage shops with a modern twist—this tour reveals what makes retail stand out.
Retail Walk Formats in Vienna:
• Smart Shopper Walk (approx. 2.5 hours): compact, focused, inspiring
• Smart Shopper Walk XL (approx. 4 hours): extended tour with more examples
We’re happy to tailor the tour to your specific product categories and areas of interest.
For group bookings, we will gladly coordinate the schedule based on your availability.
For further information, please contact: retail@krizh.com
